The compensation for people who have an online audience is changing.

A few years ago, there were few opportunities to monetize your content, and it was frowned upon.

Initially, brands struggled to recognize the value of online audiences.

Some understood their power and offered a variable compensation model (affiliate) or fixed (product placement).

In reality, what advertisers were after was your audience, without caring much about your image.

With the growth of online audiences, platforms realized it was essential to compensate those who captivated these audiences, to whom ads could be delivered (creator funds).

Brands then realized that each online personality carried a specific image, exploited to create psychological associations with the audience (ambassadors).

In just a decade, the awareness level regarding the quality of online audiences has significantly evolved.

But how do you position yourself as the owner of this audience? Are you merely advertising billboards?

Yes and no. Some of you are following a new path without denying the other.

I'm convinced that you, creators, public figures, and artists, will soon be your own brands.

The American market is proving this to us.
In the United States, brands founded by creators are no longer mere "influencer projects," but companies worth hundreds of millions of dollars.

Physical products: SKIMS by Kim Kardashian, PRIME by Logan Paul & KSI, FEASTABLES by MrBeast…
Digital products: DigitalLaunchpad by Iman Gadzhi, Upliftyou by Leana Deeb…

This change, still recent in France, is coming fast, with successful physical products like Hôtel Mahfouf by Lena Situations, Pépé Chicken by FastGoodCuisine…
But also with digital products like Mindeo by Yomi Denzel or Trainsweateat by Sissy Mua.

You get it: you, creators, have a huge competitive advantage to build an online brand — your audience.

However, many struggle to create a brand that exceeds them, due to a lack of qualified marketing and technology support.

That's where our teams come in.